Positive emoticon
Idea: Save water
Concept: From this ads the tagline which used by the advertiser is "save water,save life". A bowl filled with gold fish and connecting with pipe that pour out is used as a concept of this saving water campaign. Each of the water that pouring out from the bowl might threat the gold fish's life from time to time.
Rational: It is undeniable that people who see this poster will understand about the importance of saving water in our daily lives. The advertiser also tries to tell us that we are not the only life beings that use water. It also tries to explain that the use of water without control can threaten other living things. Through this ads, it is not possible people might be more concern and start thinking about the importance of saving water.
Negative emoticon
Idea: Stop women abuse
Concept: From this ads ,the advertisers use the image of a woman who got bruise in her face and her mouth is zipped. This ads is clearly focusing on women as their target to make them open their mouth from being abused. The tagline which used is "unzip the truth,stop women abusing".
Rational: This PSA is clearly show how important a women to tell the truth and not hiding it to stop the action from repeatedly happen to them. The actions can't be taken by authority if they keep zipping their mouth. The negative effect which shown as the consequences can lead the women to unveil the truth if being victimized.
No comments:
Post a Comment