Top Charoen Optical
Idea:- Poor sight and unable to see clearly
Concep:t- A gang of burglars try to steal money from the bank without knowing they're already been spotted by the cleaner and securities...they also didn't realize that they went to the wrong place facing a very bad ending.
Rationale:- This advertisement show us in humorous way of how important for us to have a good and clear eye vision...The burglars for example,became a joke because of their inability to see.
Mamee Slllrrpp Kari Berapi
Idea:- A very hot and spicy instant noodle.
Concept:- A man having a hot and spicy instant noodle and make a tissues box burn with his breath.The fireman who sits beside him then use the fire extinguisher to control the fire.
Rationale:- This advertisement tries to show us how hot and spicy the product is...It's shown how the object get burn just by a single breath...There is also a direction which stated that not to slllrrppp near the flammable object to imagine how hot it is.
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